Let me offer a few tips:
1. If you have no money then running a populist campaign is probably a good idea. If you’re running a populist campaign then it’s good to get a lot of supporters who do things that publicly indicate their support of you - and publicize the heck out of it. It’s also good if your support continues to grow throughout the election cycle. It’s best if you can show that your support is bigger than your opponents’ support.
2. If you are running to be the nominee of a party, it’s probably not a good idea to disparage the whole party in the state you are running in. If you are ‘running against the party’ make a clear case why, and be surgical. If you truly dislike everyone in the party [leadership], then think about forming your own.
3. As a candidate it is often better to appear graceful when under duress than petulant. One way you can do this is to anticipate that, say, one of your opponents may get a big endorsement and the press may ask for your comment. Since this is predictable, decide your reply ahead of time. Something along the lines of this might work, “Candidate X is running a very competitive race. We have a number of policy differences with candidate X, and the voters I meet every day are enthusiastic about our message. Endorsements are a big deal - but at the end of the day the endorsement that matters most is from the voters. We’re reaching out to them. That’s where our campaign is focused.”
Just sayin’.
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