WurfWhile

Sometimes I get unusual press releases, but this is a first (my commentary in brackets):

FOR IMMEDIATE RELEASE

IT’S ALIVE!

[This sounds dangerous - should we release it?]

THE WB IS OFFICIALLY BACK IN BUSINESS, WITH THE PUBLIC LAUNCH TODAY OF THEWB.COM

New Destination Features Original Series From Top Hollywood Creators and
Digital Mavens, and Fan-Favorite Shows That Shaped Popular Culture

Interactive Mash-Up and Sharing Tools Complete TheWB.com Fan Experience

BURBANK, Calif. (August 27, 2008) – The WB is back in business, with the official public launch today of TheWB.com – a premium, ad-supported, video-on-demand, interactive and personalized network – to the public. Announced in April, TheWB.com had previously been in private beta and now transitions to an open, public beta.
….
Two previously announced original series – “Downers Grove” and “High Drama: Against All Oz” – now have premiere dates.
…..
“Downers Grove” (premieres September 29): Alden, Brett, Pudge, and Jodi never grew up. When everyone their age went away to college, they stayed in the suburbs, always on the prowl for the next party and never far from disturbing the peace. In Downers Grove, you can never go home again. So they never left. “Downers Grove” stars David Horwitz, Michael Blaiklock, Justin Becker, Elisha Yaffe, Anne Gregory, Heidi Heaslet, Ashton Grant and Kasia Szarek.

[Wonder who ‘grew up’ to write this. As one former Clarendon Hills native wrote me: “too funny.”]