Yesterday Jonathan Cohn expressed concerned about Barack Obama’s recent two minute ad not properly laying blame for the economic crisis on the conservative deregulation policies of President Bush and the GOP. Today I got an email from the Obama campaign, pointing to the ad, but framing it slightly differently:
“The economy hit a new low this week, and in every part of the country, people like you are feeling it.
The recent financial disasters — from the collapse of Fannie Mae and Freddie Mac to the historic drop in the stock market — are not just a string of bad luck. They are the result of years of bad decisions made in favor of big corporate special interests instead of America’s working families.
More than 600,000 Americans have lost their jobs since January. Home foreclosures are skyrocketing, and home values are plunging. Gas prices are at an all-time high, and we’re still spending more than $10 billion every month on a war in Iraq that should never have been waged.
John McCain’s campaign is doing everything it can to focus attention on false personal attacks and distractions — but there’s too much at stake for that kind of politics.
I need your help to get the conversation back on track.
….
For eight years, Bush-McCain economic policies have favored reckless deregulation and huge tax loopholes for big corporations. Now, as these corporations crumble, American taxpayers are facing costly bailouts.
More of the same failed ideas are not going to solve our economic problems.”
This type of targeting seems smart to me - it doesn’t change what Barack Obama said in his commercial, but it does recognize the audience, people who have signed on to his email list because they are interested in learning more about Barack’s ideas about how to change this country for the better. The audience is more nuanced, and so is the message.
Post a Comment