I’m sure a lot of high-end, professional PR firms accidentally send the press internal client emails that make them look good. Sure they’re different email addresses and likely on different email lists - but it happens. Really. I’m sure. Kinda like that “sure-thing” financial proposal I meant to send to my mom - but accidentally sent to Warren Buffet! Funny how these things happen!
From the (real) news:
“‘Really Bad Idea’
Next week’s event at Half Moon Bay, about 30 miles south of San Francisco on the Pacific Ocean, aimed to ‘motivate and educate’ about 150 independent agents who sell AIG coverage to high-end clients, spokesman Nicholas Ashooh said yesterday. The insurer hosts similar events ‘around the world all the time,’ he said, as a way to reward self-employed agents. Norton said today he didn’t yet know if AIG would cancel plans for other events.
AIG considered buying advertisements to explain its position, only to be told by its public-relations consultant, George Sard, that it would be ‘a really bad idea.’
‘To spend the taxpayer’s money on an expensive ad campaign to apologize for how you used taxpayer money leaves you open to further attacks,’ Sard wrote in an e-mail yesterday to Ashooh. Sard, chief executive officer of New York-based Sard Verbinnen & Co., said the message was a private e-mail mistakenly sent to Bloomberg and wasn’t intended to be a public statement.”
Give George Sard credit for a frugal PR campaign.
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